September 24, 2026 · Mark Mazzarella

The math behind 30 video pages

People ask me sometimes why we push clients toward more pages instead of one really good page. It's a fair question — a single, well-written page feels like it should be enough. Here's the math that changed my mind on that a while back.

One combined page, no matter how long, gives an AI assistant exactly one structured signal to evaluate. Thirty separate pages, each with its own schema and its own freshness date, give it thirty. None of those thirty are competing with each other — they're all just additional chances for the same business to be the answer to a different question.

I think about it the way I'd think about a fishing net versus a single hook. A great hook is still one hook. A net with thirty holes catches in thirty places at once. That's really the whole argument — not that one page is bad, just that thirty independent pages will always out-find one, no matter how good that one page is.